At Gold Tip, the pursuit to make the industry’s most consistently straight arrows never stops. With the End To End Straightness Process, we’ve taken it to another level. First, every Gold Tip arrow starts with 100% pure carbon for a stronger shaft that retains its straightness longer shot after shot, hunt after hunt. Then, each shaft is 3-point laser-sorted to assure that the entire shaft – from end to middle to end – matches the straightness grade promised. Industry-standard measures straightness at only one point: the center. Now, when you see the Gold Tip E2E Promise you know your arrow goes beyond the industry standard. And, rest assured, the pursuit won’t stop there.